The Rugby World Cup (RWC) has the potential to generate up to £2.1 billion in economic benefits according to new research.
An independent report by Deloitte estimates that for host nations the tournament is one of, if not the most cost effective major sports events in the world generating between £260 million and £1 billion in total gross value added (the accepted measure of additional economic impact) to the host nation, a further £100 million in potential additional sales tax income and£200 to £810 million in direct expenditure into the host nation economy by RWC visitors.
Partner in the Deloitte Sports Business Group, Dan Jones, said: ““Major events can drive significant numbers of visitors to a country leading to increased business activity and potential inward investment. Rugby World Cup attracts travelling supporters in huge numbers bringing colour and vibrancy to the event in addition to significant additional expenditure. The attributed Gross Value Added figure of up to £1 billion is very significant.
“With limited stadium developments required to host a Rugby World Cup, there is greater certainty over costs. This results in reduced financial risk for the event and is likely to increase the return on investment for the Host Nation”.
In August 2008, 10 nations had expressed an interest in hosting RWC 2015 and RWC 2019.
