Italian pay-television broadcaster, Sky Italia, has acquired the broadcast rights for the Sochi 2014 Olympic Winter Games and the Games of the XXXI Olympiad in 2016 from the IOC.
The deal includes the rights across all broadcast platforms, including free-to-air television, subscription television, internet and mobile phone. The broadcaster will be responsible for ensuring that the broadest possible audience is able to access the Olympic Games across all of these platforms, including a guaranteed continuation of free-to-air television coverage.
In a statement to the press, IOC President, Jacques Rogge, said: “Our aim is to ensure that as many people as possible are able to enjoy the sporting action on all broadcast platforms and we look forward to working closely with SKY Italia to make this possible across Italy for the next four editions of the Olympic Games”.
Sky Italia will also be the IOC’s broadcast partner for the Vancouver 2010 and London 2012 Olympic Games.
