English Premier League club, Liverpool FC, has announced a series of new commercial partnerships with a total value in excess of £10 million.
The deals have been finalised with partners in four different industries - travel, online betting, video gaming and motor racing. Under the plans, travel operator, Thomas Cook, will offer official travel packages to all of the club’s away matches in the UEFA Champions League and domestic competitions. Gaming company Konami has become the official football gaming partner for Liverpool FC, which will see its forthcoming PES 2009 and subsequent titles declared ‘Official Football Video Game of Liverpool FC.’
Another partnership has also been announced with leading bookmakers Paddy Power, who are the new official online betting partner for the club. Paddy Power will offer a complete on line betting service to fans of the club, with all the latest odds available on www.liverpoolfc.tv. Whilst an additional new agreement will see the club entering the motoring arena as Liverpool FC join in the action of the Superleague Formula motor racing championship. The eye-catching Liverpool FC branded single seat racing car will compete in the fiercely contested six round championship and offer another dimension for Liverpool FC fans to show their support.
Ian Ayre, Liverpool FC Commercial Director, said: “We are very pleased with these exciting new partnerships. Combined with our already existing world class portfolio of sponsors we all have a commitment to excellence in our respective fields and we look forward to building on these relationships as we move forward both on and off the pitch."
