Italian Serie A club, Juventus has agreed a long-term partnership with MP & Silva to jointly develop the club’s official local-language websites and mobile sites in China, Japan and Indonesia.
Under the deal, MP & Silva and Juventus will develop local-language websites and mobile sites which will feature a wide range of valued-added services – from news updates, latest photos, match scores, downloads, including multimedia content, and community forums – to engage and mobilise fans from the three populous countries and drive Juventus’ popularity and brand equity in the region.
Marco Fassone, Juventus Chief Sales & Marketing Officer, Juventus FC, said: “Asia is undoubtedly one of our core markets that we need to consolidate and grow, and in MP & Silva we have found the perfect partner to grow of our presence in Asia-Pacific region. The agency has extensive knowledge of the Asian markets and an excellent track record developing marketing and commercial projects in Asia so this strategic alliance will help us strengthen our market position in Asia and also further expand our Asian fanbase.”
The agreement marks the second time Juventus is teaming up with MP & Silva in the Asia-Pacific region after the agency successfully organised the Turin-based club’s Asia-Pacific commercial tour.
