Perform launched two new channels for the e-Player, the free-to-view multi-channel video player, which delivers premium sports highlights and video clips across the web.
This week e-Player viewers will be able to access for free - Factory Media owned MPORA.TV, which shows highlights from extreme sports and mainstream events such as the British Motocross Series, UCI Mountain Bike Series and TTR Snowboard Series as well as the Telstra owned Aussie Sport TV channel featuring V8 Super Cars, NRL and AFL highlights. In addition, the best highlights from Major League Soccer will be integrated into the Omnisport.tv International Football channel, currently available on e-Player.
Joint CEO Perform, Oliver Slipper, said: “Rights holders are increasingly looking for ways to engage directly with consumers wherever they are around the world and e-Player is able to bridge that gap. The channels provide content for publishers that would otherwise be beyond their reach whilst simultaneously offering online advertisers an exciting syndicated proposition.”
The e-Player is currently available across a number of the UK’s digital publishers including News International, The Guardian, The Telegraph, Daily Mail, Johnston Press and Trinity Mirror and reaches an audience of 15 million unique users.
