The NBA has teamed up with 27 marketing and promotional partners to provide fans with an authentic NBA experience during NBA Europe Live 2008, which will be presented by EA SPORTS.
The four-game event, which will feature the Miami Heat, New Jersey Nets, New Orleans Hornets and Washington Wizards in Barcelona, Berlin, London and Paris, will take place between October 9 and 17. Each game will be broadcast locally, whilst ESPN and NBA TV will each carry two games in the United States and for the first time, the NBA will deliver mobile phone content to all four Europe Live countries.
In addition, NBA.com, will provide exclusive coverage with comprehensive video highlights, player blogs and photo galleries.NBA Europe Vice President for Marketing Partnerships and Business Development, Sophie Goldschmidt, said: "We are looking forward to bringing NBA basketball to Europe once again.
The support of EA SPORTS and other partners allows us to grow the game and work within communities across the region through our NBA Cares program and grassroots efforts.”Following NBA Europe Live 2008, NBA teams will have played 48 games in 18 different cities in Europe over the past two decades. Last year’s seven NBA Europe Live games drew more than 10.3 million viewers, 75,000 spectators.
