FIFA and Soccerex have assembled a panel of industry leaders to highlight the importance of mobile marketing and broadcasting ahead of the 2010 FIFA World Cup. The panel entitled ‘Mobile communications in Africa and beyond – the key to reaching fans at the 2010 FIFA World Cup’ will feature senior figures from FIFA, Ericsson and Perform.
Heading up this panel is Niclas Ericson (Director, TV Division, FIFA), who will outline the importance of fan communication via this media platform and the opportunities this poses ahead of 2010. The next FIFA World Cup is expected to push forward interaction via many different communication technologies, including full match broadcasts on mobiles.
Robin Berglund (Ericsson) will reveal how companies such as Ericsson remain innovative in this highly competitive market and where he feels mobile services and handsets can take fan interaction to new levels. Berglund will divulge where he feels mobile services and handsets can provide the greatest influence on media and sports consumption and the related mobile marketing strategy.
Completing this panel of communication experts is Andrew Croker (Executive Chairman, Perform). Perform is a world leader in monetising sport and entertainment rights in digital media, they provide content to clients such as Orange, Nokia, Vodafone and T-Mobile. Recently, Perform were also awarded internet rights for over 500 2010 FIFA World Cup Qualifier Matches.
Soccerex 2008 is taking place on 23-26 November, Gauteng Province, South Africa
