Super Bowl audience highest in US history
Sunday night's Super Bowl drew 106.5 million viewers on the CBS network, making it the most watched programme in US TV history, according to preliminary Nielsen TV ratings.
Premier League tax deal talks
The English Premier League is set to offer a deal to HM Revenue & Customs (HMRC) to prevent its clubs and players losing up to £100 million in taxes.
World’s first “global sports franchise”
Royals2020, a partnership of leading cricket clubs around the world to create the ‘World’s First Global Sporting Franchise’, was announced at Lord’s yesterday.
Official shortlist for Sport Industry Awards 2010
The Sport Industry Group has unveiled the official shortlist for the 2010 Sport Industry Awards after a committee process involving over 60 key industry figures and 50 hours of intensive judging.
Generate Sponsorship branches to events
Sponsorship agency Generate has created a dedicated events division, Generate Events, to “deliver strategic and engaging events solutions for brands.”
Leaders in Performance breaks America
Leaders in Performance has announced a five-day US Study Tour will take place between from March 3 to 7 this year, after a 10-month consultation period with senior coaching staff across a range of elite sports in Europe.
