Under the deal, which runs until 2010, Sony Ericsson will become the Official Mobile Phone Handset of the 2010 FIFA World Cup. Sony Ericsson will enjoy various category exclusive rights globally and will be designated a FIFA World Cup Sponsor. In addition, Sony Ericsson will also have access to other FIFA properties.
Lennard Hoornik, Corporate Vice President and Head of Global Marketing, said: "We are very excited about this announcement. At Sony Ericsson we feel we are uniquely placed to be a champion of football fans worldwide, using the marketing and promotional rights this agreement grants us to make Sony Ericsson handsets and accessories an integral part of the fan experience. Our role in football will be to use our sponsorship to innovate the experience of fans and give them greater access to football."
Further details of the sponsorship agreement are expected to be announced at a later date.
