The partnership will also see Pitch become the FA’s broadcast distribution partner , providing international satellite distribution and on-site facilities for The FA Cup, The FA Community Shield, England Seniors and England U21 home matches.
The FA’s Commercial Director, Jonathan Hill, said: “The servicing of The FA’s overseas contracts is clearly of paramount importance to The FA as rights holders, and we are delighted to be able to rely on Pitch International’s considerable expertise and track record in this area. Our overseas broadcast partners are key relationships for the continued development of The FA and for the funding of the game both within the UK and around the world through The FA’s international development programmes. Together with Pitch International, we look forward to continuing to develop The FA’s international broadcast offering to the benefit of fans around the world’.
The announcement signifies the final appointment in the FA’s process to find partners to service its new international broadcast arrangements which account for £150 million of revenue over the 2008-12 period – a 275 per cent increase on the figures between 2004 and 2008.
