Under the deal, Airwaves,which is already a personal sponsor of the Stobart World Rally Team’s British driver Matthew Wilson, will be known as the Official Chewing Gum Sponsor of the WRC. It is understood that Airwaves will leverage its relationship with the Championship through a variety of unique, WRC experiences, which will provide the brand with an opportunity to integrate itself within the sport.
Wrigley Marketing Director, Toby Baker, said: “Airwaves is delighted to become an official sponsor of the FIA World Rally Championship. We’ve already been involved this season via our relationship with Matthew and our new sponsorship agreement will provide more opportunities to convey our ‘KICK UP A GEAR’ brand vision with the millions of fans who follow the FIA World Rally Championship worldwide. The sport is a superb fit for Airwaves, as it epitomises adrenaline-fuelled and high octane motorsport, which is of a high interest to our consumers.”
