The
site, www.L2B2008.com, encouraged the public to support over 300
athletes representing Great Britain at the Games by recording and video
messages for a favourite athlete, sport or a general message to cheer
on Team GB.
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Founder and president of Octopus Media Technology, Andrew Eborn,
said: “We were delighted to work with the LDA to provide a unique
opportunity to pass video messages of support on to our athletes in
Beijing using Octopus’ leading edge technology. This enabled everyone
to share the passion and excitement and be a real part of the 2008
Games. It also provides an excellent bridge between Beijing Olympics
2008 and our own London Olympics in 2012”.
The video messages were also played out at London House, the London
Development Agency's base to promote London business in Beijing.
