Under the multi-year agreement, the NBA will leverage Zed’s extensive distribution channels, which include agreements with more than 130 carriers worldwide. NBA content will also be pushed through Zed’s direct-to-consumer offerings in the US and Zed’s mobile subscription service, in the US, Europe and Asia.
Users will be able to access a suite of NBA mobile content, brought to their mobile by Zed, including video highlights, wallpapers for all 30 teams and ringtones. Along with NBA scores, statistics and news, fans will eventually be able to access a series of casual NBA games, create avatars, blog, join community platforms and develop user-generated content.
Attila Gazdag, senior vice president of global media distribution for the NBA, said: “We are excited to work with Zed to further expand our mobile offerings and allow NBA fans to stay connected to our game, wherever they are. Zed’s mobile expertise in both global and local markets will help us reach more fans, with more content, than ever before".
The deal will also mark the first-time comprehensive NBA mobile features will be available to fans in many countries including the United Kingdom, Spain, Italy and Germany along with Russia and select countries in Asia.
