According to the Post, although the deal does not include naming rights to the entire new ballpark, home of the New York Yankees baseball team, it would secure exposure in and around the stadium making the bank the most visible sponsor there.
Street & Smith's SportsBusiness Journal reported that the deal includes prime signage in and around the park for Bank of America, which was competing with JPMorgan Chase & Co for the agreement. The Journal said that the deal was understood to include large signs on the highways around the stadium, prominent exposure on the stadium's main entrance, atop the stadium and the right-field scoreboard, permanent dugout branding and behind-the-plate signage, and a logo on all Yankees tickets. In addition, media time on the Yankees cable TV network, YES, and flagship radio station, and access to some high-priced, front-row seats in the new stadium, would be included.
Bank of America has perhaps the most extensive sports sponsorship portfolio of any major bank, including deals with the US Olympic Committee, the National Football League and NASCAR. It also has naming rights for the Carolina Panthers football stadium in Charlotte, North Carolina.
