The “Gillette – EA SPORTS Champions of Gaming Tournament” will officially launch in late October 2008 and provide gamers the opportunity to compete against others from around the world for the chance to be named a Global Champion of Gaming. The live global finals will be conducted in Tampa, Florida, in January 2009, with the Global Champions in each gaming category competing against one of the Gillette Champions – Gillette’s group of global sports superstars - that includes Tiger Woods, Roger Federer and Thierry Henry.
Vice president of Gillette grooming, Peter Clay, said: “Gillette and EA SPORTS represent the best in grooming and gaming, and this partnership is a natural extension of our ongoing efforts to engage guys through their competitive nature and their passions, including sports.”
Gamers will be able to play via Xbox 360 LIVE on Tiger Woods PGA TOUR® 09, NASCAR® 09, Madden NFL 09, NBA LIVE 09 and EA SPORTS™ FIFA 09.
