Under the deal, which has been supplemented by a marketing agreement, Sportfive will exclusively sell the advertising rights for the qualifying matches in the European and World Championships as well as all friendly matches played by the Bulgarian national team and the Under 21s at Vasil Levski National Stadium in Sofia. The agreement includes the advertising space inside the stadium, hospitality facilities as well as the new media instruments of the Union.
President of the Bulgarian Football Union, Borislav Mihaylov, said: “Sportfive successfully negotiated our rights over the past years and we are happy to intensify our cooperation. Among other things, we are planning to widen our hospitality offers and build on our new media presence and we look forward to implementing these changes jointly with Sportfive.”
