IEC in Sports has agreed a new four-year distribution deal with BBC Worldwide and UK Athletics.
Under the deal IEC will work in conjunction with BBC Worldwide to distribute the top UK Athletic events between 2009 and 2012, including the Aviva London Grand Prix and the Aviva Indoor Grand Prix from Birmingham.
CEO at IEC in Sports, Jonas Persson, said: “We are extremely excited to be able to offer some of our customers a number of world class events from the UK, both indoor and outdoor”.
IEC in Sports is one of the major agencies for athletics with a portfolio of more than 30 events a year.
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