Under the deal, Sport Chalet, will be known as the 'official sporting goods retailer' of the UCLA Bruins and will have a highly visible presence at UCLA for all home games over the length of the deal. In addition, Sport Chalet said that it will receive Olympic sport exposure at all regular-season home events for selected UCLA Olympic sports.
Chairman and CEO of Sport Chalet, Craig Levra, said: "UCLA has one of the most impressive sports histories of any college in the nation. They have won the most national championships - 103, and are the leader in producing professional athletes, coaches and Olympians over the past 25 years. We are absolutely thrilled to become the 'official sporting goods retailer' for one of the nation's most dominant universities in collegiate sports history."
The deal runs from 2008 to 2011.
