Perform has formed new media partnerships with five sports marketing and rights agencies with major International football holdings for the rights. The deals include rights to the European qualifiers of both Kentaro and Sportfive, the Asian and Middle East qualifiers of World Sport Group and MP & Silva, the Latin qualifiers of Kentaro and with Traffic for qualifiers in North and Central American and the Caribbean.
Under the agreement, fans will be able to watch 24-hour live coverage of 25-30 matches every FIFA International match night across Perform’s online PPV and betting network. The majority of matches will also feature in Perform’s multi-platform daily news service, Omnisport.tv, and will be used to provide detailed global news coverage on the road to South Africa 2010.
In order to deliver the service, each FIFA match night Perform will spread production, commentary and encoding across their international facilities providing consumers with up to 10 matches at peak times. In addition to live coverage, highlights will be produced in real time using a near live clip production platform mirroring Perform's Premier League Digital Production Centre which can produce near live highlights from 10 concurrent matches.
Simon Denyer, Joint-CEO, Perform said:“On FIFA match nights we will provide the most comprehensive live and highlights sports offering on any media platform anywhere in the world. We will be running both our live encoding and near-live highlights platforms at maximum capacity on every FIFA match night from now until the FIFA World Cup in South Africa, including many key friendly matches in the final build up to the competition, which will give millions of fans the opportunity to see the best of the qualifying action from all corners of the globe”.
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