Designed to get beneath the skin of sponsorship, Future Sponsorship will house the leading industry thinkers and practitioners from brands, agencies, rights holders and governing organisations.
Panel discussions across the two-day conference include topics such as: Mapping the Media Landscape; Global Brand and Sponsorship Trends; Scaling Down: Activating a Global Sponsorship with a Local Touch; CSR: The Environmental Reach; Experiential Marketing: The Art of Creating a Unique Bond; Using Your Brand Attributes to Create an Effective Activation Campaign; Creating the Definitive Global Sports Marketing Programme; Using Sports Sponsorship as Your Brand Building Tool and Building a Brand in Challenging Times.
And the first day concludes with the ESA European Sponsorship Awards 2008.
Just some of the confirmed high-profile speakers include:
Confirmed Speakers
Just some of the impressive speakers set to join Future Sponsorship ‘08:
Gerhard Heiberg - Chair of Marketing, IOC
Adriaan Thierry - Marketing & Sales Director, Red Bull Air Race World Series
Aldo Ligori - Global Head of Communications, Sony Ericsson
Jocelyn Robiot - Head of Sports Marketing, Adidas
Sonja Unger – Sponsorship Manager, Porsche AG
Daniel Schloesser - Chief Marketing Officer, FC Barcelona
Derek Morris - Chairman, ZenithOptimedia
Jeff Povlo - Brand Experience Specialist, Nokia
Rob Dreblow - Marketing Manager, World Federation of Advertisers
Karen Earl - Chairman, European Sponsorship Association
Nigel Hollis - Chief Global Analyst, Millward Brown
Lesa Ukman - President & Co-Founder, IEG LLC
Maarten Kuurman - Project Manager, ABN AMRO
Paul Bainsfair - Former President Europe, TBWA & Former MD, Saatchi & Saatchi
Fredda Hurwitz - Managing Director, Cunning
Gareth Moore - UK Director, Sport & Markt
Shelby Mull – Business Development, Toyota Motorsport GmbH
Scott McLeod - SVP Business Development, WTA
David Peters - Head of Sponsorship, Carat
Miquel Alabern – Head of Promotional Division, Turisme de Catalunya
