Under the deal, Sportfive has the exclusive right to market the advertising at all ski-jumping world cups hosted by the DSV – except the Vierschanzen-Tournee (Four Hills Tournament) – and at the German alpine skiing world cups for the next three years.
DSV’s marketing director, Stefan Krauss, said: “We need partners who will develop these sports positively in cooperation with us and our local organisers, and in Sportfive, we have found an agency that wishes to focus more on winter sports from now on, in addition to its present fields of activity. As one of the market leaders, sportfive has a great deal of experience and a large network that will allow them to give us the best possible marketing representation”.
The financial terms of the deal were not disclosed.
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