Under the deal, Amplify Sports will become the sponsorship agency and marketing partner for the national governing body for the sport of speedskating. The company will serve as US Speedskating's sales hub, helping to strengthen their relationship with existing sponsors and build new partnerships with leading companies. Amplify will also work to elevate the visibility of its teams and the sport and spearhead efforts to showcase the organisation around the 2010 Olympic Winter Games.
President of Amplify Sports and Entertainment, Michael A. Neuman, said: "US Speedskating has been one of the crown jewels of the Winter Olympic Games, showcasing prominent American athletes like Eric Heiden, Bonnie Blair, Dan Jansen, Derek Parra, Jennifer Rodriguez and most recently Apolo Anton Ohno. Amplify is excited to work with one of the most iconic properties in the American Olympic tradition. Partnering with US Speedskating aligns companies with the attributes and goodwill of speed, precision and the highest level of achievement".
To date, US Speedskating has won 75 Olympic medals, making it the most successful winter sport in the US. In addition to their elite program, US Speedskating is responsible for the grassroots development of speedskating. The Association supports athlete development camps as well as coaching and officiating training across the country.
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