Under the deal, ESS has acquired the television, Internet, mobile and radio rights to show F1 across 24 Asian markets, including India, Hong Kong, Singapore, Malaysia and South Korea.
Managing director of ESS, Manu Sawhney, said: "We are extremely delighted to continue our 17-year strong partnership with Formula One Management through this historic new agreement. It is an ideal example of how partners can work together to build and grow a property. We are very confident that now with many new platforms and avenues, F1 fans in Asia can look forward to an entertaining experience with us".
The deal includes a number of firsts for F1™ in Asia: the first time that Formula One rights have been awarded on a platform neutral basis; the first time that radio rights have been included; the first time ESS will have terrestrial rights in a number of key markets; and the first time F1™ content will be made available on a linear and non-linear basis.
Bernie Ecclestone, CEO, FOM, said: "We are very pleased to have reached this agreement extending our relationship with ESPN STAR Sports for a further five years. Formula One has enjoyed unprecedented growth in popularity throughout Asia over the last few years and we feel that this comprehensive new agreement with ESS will help continue this trend".
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