UEFA marketing director, Philippe Le Floc'h, said: “We are extremely pleased that such a global player has chosen to extend its agreement with UEFA and the UEFA Champions League. The UEFA Champions League continues to be a very valuable platform for our sponsor partners and we are sure it will provide Sony with excellent opportunities to connect with the fans and further strengthen their brand identity”.
Sony will use the platform to demonstrate the capabilities of its HD products and showcase its patented Motionflow™ technology – specifically designed for watching football and other sports on television.
