Under the partnership, Gary Pluchino, senior vice president of IMG, will oversee the naming rights project from their New York branch. IMG will also manage a Kansas City-based sales and marketing team, which will work full time with the Chief's organisation.
Pluchin, said: "We are delighted that a world-class organisation like the Chiefs has decided to align itself with IMG and our local and national sales capabilities. With a renovated Arrowhead Stadium that will enhance the experience for fans and offer more brand interaction for marketers, we look forward to helping the Chiefs secure a naming rights partner and maximise the commercial rights of this legendary stadium and franchise".
The stadium, which was constructed in 1972 is in the midst of a three-year $375 million renovation project, which is due to be completed in 2010 and remains the third largest stadium in the National Football League (NFL).
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