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CCTV’s Olympic viewing hits the heights

According to US reports, surveys by Nielsen Media Research indicate that up to 96 percent of Chinese TV households have tuned into some portion of the Olympics, which can be seen on seven different channels operated by CCTV.

A women’s weightlifting contest on August 9 drew 155 million Chinese viewers and the men’s basketball game between the United States and China attracted 170 million. The women’s table tennis gold medal match — won by China — drew 330 million viewers last Sunday, according to CSM.

And CCTV says that in the first 10 days of the Games, more than 100 million people in China watched streaming video on its Web site, CCTV.com.

By the time the Olympics end on Sunday, CCTV says it will have broadcast 2,900 hours.