Under the deal, CBS will continue to cover SEC home football games including the SEC championship, as well as SEC regular-season basketball from the beginning of the 2009-10 season. CBS will also showcase each week's conference matchup with the SEC ‘Game of the Week’.
In addition to broadcast rights, CBS also acquired will certain digital, Internet, wireless, video-on-demand and enhanced highlight rights, for its Internet platform CBSSports.com. The financial terms of the deal were not disclosed.
