Under the deal, ISP will manage certain media rights that were once managed by the university's athletic department, including athletic venue signage, printed material such as game programs, the official athletic web site, at-event hospitality and promotion opportunities.
UA athletic director, Jeff Long, said: “It's uncertain economic times and we don't know what the future holds, but as it looks like today, I think we've gone a long way of guaranteeing ourselves a certain level of revenue stream. We can plan and we can budget with that and we can grow our program with that."
The university will receive $5.7 million in the first year of the contract, a 67 per cent increase on the $3.4 million generated last year.
