Under the first deal, Chinese electronics and information firm, Hisense, represented by its Israeli licensee Exit Ltd., will become the main sponsor of the national team. Hisense will be presented on various stadium advertising platforms during all home matches and several away matches of the Israeli squad, as well as matches of the U 21 selection. The company's logo will be shown on the training outfits of the national squad and, in addition, Hisense will have the right to organise PR events with the participation of national team players.
In the second deal, sportswear manufacturer, adidas will become the new official kit supplier of the national team.
President of the IFA, Avi Luzon, said: “IFA is working as a business company with goals and targets. We are very happy to welcome these two international brands Hisense and adidas as our partners and are looking forward to a sound and successful cooperation.”
The deals were brokered by sports marketing agency, Sportfive.
