Under the deal, Big TV will be contributing Rs 34.27 crore a year as a part of its commitment to IPL as the official DTH partner.
In a statement to the press, Reliance Entertainment president, Rajesh Sawhney, said: “We at Big TV are excited at being chosen the DTH partner of the DLF IPL. As an official partner of this premier event, Big TV will play its role in the enhancement of the league and in the process add to its own business and public profile.”
According to industry sources, Big TV outbid the only other contender, Airtel Digital TV, the Bharti group’s DTH service. Airtel Digital TV, which is also expected to be launched soon, bid $30.28 million for the same number of years.
