“Motor racing has a global fan base, and this agreement will allow us to serve fans more motor sports coverage than ever before,” said Russell Wolff, executive VP and managing director, ESPN International.
“We continue to build our online business through key acquisitions like Cricinfo.com and Scrum.com while expanding our current offerings including fantasy and localised versions of ESPNsoccernet.com. Serving sports fans online is priority for us and this acquisition complements our extensive NASCAR and Classic motor sports coverage across our multi-media platforms around the globe” he continued.
Founded by managing director Michel Marvie in in 1995, the site provides locally tailored up-to-the-minute news and information in English, French, Japanese, Italian, German and Spanish and boasts three million unique users per month, according to ESPN.
”ESPN has established itself as a leader in the digital space and is the ideal place for the next stage in the development of Racing-Live,” Marvie said.
ESPN existing motorsports portfolio includes expansive agreements with NASCAR to telecast or syndicate live races worldwide and ESPN Classic fans can see vintage F1 and Rally races in Europe.
