Under the deal, which runs until June 2020, IMG College has acquired all rights associated with corporate sponsorships, hospitality and coaches’ endorsements. It will also manage coaches’ television and radio shows. The university will continue to manage all apparel rights.
Tom Stultz, IMG College’s senior vice president and managing director, said: “Michigan decided it would generate more revenue for itself if it bundled all the rights together. We can increase the revenue and value of corporate sponsorships by doing things outside the stadium. The more we talked about that, the more excited they got about it.”
Since IMG announced its acquisition of Host Communications late last year, the new IMG College unit has agreed multimedia deals with Nebraska, Oregon and Gonzaga universities. They will also partner with Sun Sports on a deal with the University of Florida.
