The channel, which will be available on video-sharing website, YouTube, will broadcast a selection of clips from the Games from August 6. The channel will be accessible in territories where digital Video-On-Demand (VOD) rights have not been sold or have been acquired on a non-exclusive basis.
Olympic Broadcasting Services (OBS), a wholly owned subsidiary of the IOC, will produce regularly updated Olympic content. The package will include highlights, news and daily clips of the competitions, available throughout the 17-day period of the Games.
IOC Director of Television and Marketing Services, Timo Lumme, said: “The IOC’s priority is to ensure that as many people as possible get to experience the magic of the Olympic Games and the inspirational sporting achievements of the Olympic athletes. For the first time in Olympic history we will have complete global online coverage, and the IOC will have its own broadcast Channel and content production facilities. The IOC’s Channel will make fantastic Olympic footage available where young generations of sports fans are already going for online entertainment, and will complement the footage offered in these territories by our broadcast partners across all media platforms.”
The Beijing 2008 Games marks the first time that digital media coverage will be freely available across the world.
