The world’s fourth largest personal computer manufacturer said that it fully expected the Games to boost its brand abroad. “We have seen the reports in Western media. For Lenovo, as an Olympic sponsor, this will not have any effect on us," Chairman Yang Yuanqing, told reporters.
"We've seen significant improvement in the past three or four years in recognition of Lenovo's brand abroad,” he continued. "Of course, this is closely related to our acquisition of IBM's global PC business as well as our global marketing activities such as the Olympic sponsorship. I hope that with this global marketing campaign during the Olympics, we will make more progress in this."
Lenovo is the only Chinese company among the International Olympic Committee's 12 top-tier sponsors. The firm acquired IBM Corp's PC unit in 2005 and is hoping its link to the Games will help its efforts to become a global brand name.
Lenovo is planning Olympics-related television advertising campaigns in the United States, Australia and India and will be running Internet advertisements in Europe, according to Alice Li, the company's vice president for Olympic marketing.
