Overall, UEFA said that total income generated came to €1.3 billion, up from €852 million in 2004, which included €800m from media (€560m in 2004), €280m from commercial rights (€183m), €90m from ticketing (€80m) and €130m from corporate hospitality (€29m). UEFA said the money would be used to finance its youth and women's competitions, refereeing and coaching programmes and administrative costs.
UEFA also reported that a record 62 million visitors had visited the official website, euro2008.com, and at least 155 million people watched each of the 31 matches live – with 90 per cent of the population of Switzerland and 80 per cent of Austrians tuning in at some point.
Martin Kallen, chief operating officer for the event organisers, told Reuters that in comparison with the 2004 finals in Portugal the 2008 event had seen improvements "in almost all areas", including satisfactory television viewing figures, high public transport usage and the lack of any major security incidents.
Organisers said poor weather at the start of the tournament and the black market resale of tickets had been among the less satisfactory aspects.
