Sports marketing brand, New Era, has agreed to become the main sponsor of the headline conference programme at Leaders in Football on October 7 and 8.
Under the deal, New Era, will receive brand exposure and privileged access to the key decision makers in world football.
The conference, which will be held at Chelsea FC, will be opened by Lord Triesman, Chairman of The Football Association, with the closing address delivered by Mohamed Bin Hammam, President of The Asian Football Confederation. There will also be keynote addresses from from the Premier League, MLS, Chelsea FC, Association of European Professional Football Leagues and the NBA.
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