Starting with the NFL Kickoff game on September 4 between the Washington Redskins and New York Giants, the league plans to stream US network NBC's prime-time schedule on NFL.com and NBCSports. The online video will consist of NBC's broadcast feed with NBC’s ads most likely to be stripped out. It is understood that the NFL and NBC will sell new online ads and share the revenue.
"We are taking a big leap here," said Steve Bornstein, chief executive of the NFL Network. "We are looking at this as a learning opportunity to see what applications work online. We are trying to be innovative and creative to make the viewing experience better for our fans."
Financial terms of the deal were not disclosed.
