Havas Sports PR will be led by Cake’s Head of PR, Chris Wood, who joins the management board of Havas Sports UK while continuing his existing role at Cake.
Keith Impey, Havas Sports CEO, said: “Clients have been asking us to develop our PR offer for some time, and we’re delighted that we’re able to deliver a best-of-class solution from within the Havas network. The combination of our sports expertise and Cake’s media relations excellence is already delivering tangible results for our clients.
“Alongside the recent integration of research and strategy specialists from Connexus, creating the new Havas Sports Insight division, this move reinforces the full-service nature of our offer. Our services now encompass everything from sponsorship strategy, identification and negotiation through to implementation and evaluation.”
The launch follows the recent creation of the global Havas Sports & Entertainment network, which combined Havas Sports, Cake and Havas Entertainment.
