STATS Middle East will be headquartered in Dubai and serve as the marketing and sales base to the region. The company will create, distribute and deliver worldwide sports content and data using innovative methods and platforms to enhance the digital sports media experience.
STATS’ CEO, Gary Walrath, said: “All of us at STATS are extremely pleased to have forged a Middle East business strategy through this partnership with Naveen [Naveen Aranha, the founder of Sportz Interactive]. STATS Middle East will bring a richer and wider array of dynamic sports content to the region. We look forward to growing our client base and expanding current relationships as a result of this venture.”
STATS Middle East is the latest in a string of strategic initiatives by STATS to extend its worldwide sports coverage. Last August, STATS announced the formation of STATS Europe. The company also holds major market positions through affiliates in India, China and Japan.
