IPL website fourth in worldwide views

Wed, 23/07/2008 - 09:38

Media | Cricket | Internet

The official website of the DFL Indian Premier League (IPL) was the fourth most accessed site worldwide on mobile phones in May 2008, according to a recent report from web browser development company, Opera Software.

The report, which monitors mobile web browsers in 10 countries, including India, the United States, China, the UK and South Africa, placed the IPL site ahead of ESPN.com and Cricinfo.com for the first time, with more than 50 million page views and 5.2 million unique visitors during the IPL's first season.

Mark Melville, acting CEO of Cricket.com and Chief Corporate Development Officer of media company Live Current said: "The strength and popularity of the IPL coupled with the rapidly-growing Indian mobile market, validate our recent partnership with netlinkblue to expand our agreement with the IPL and Board of Control for Cricket in India (BCCI) to include the exclusive worldwide mobile rights and the live streaming rights.”

Live Current plans to launch the official website for the BCCI (www.BCCI.tv) in late summer to coincide with the Indian National Team's summer tour of Sri Lanka. The company is also developing a custom IPL application for the Apple iPhone, set for launch in late 2008. This application will leverage Live Current's exclusive digital assets in a similar manner as Major League Baseball's "MLB at Bat" - a top five paid application in the first week of the iTunes application store launch.

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