SportBusiness.com

AREVA to sponsor 1.FC Nürnberg

Energy company AREVA has agreed to become the main sponsor and jersey sponsor for German football team 1.FC Nürnberg for the 2008-09 season.

Under the deal, which covers both first and second division competition in Germany’s Bundesliga, AREVA has the right to use the title `Official Main Sponsor of 1.FC Nürnberg` in all its advertising activities. In addition the AREVA logo will be displayed on players' jerseys and in pitch-side advertising, in the club magazine and on the club bus as well as for other promotional purposes.

Ulrich Gräber, spokesman for the management at AREVA, said: "We are firmly rooted in the region and want to use this sponsoring partnership to clearly underscore our commitment to the Nuremberg metropolitan region, indeed to Germany as a whole, as the location for our enterprise".

The deal was brokered by sports marketing agency Sportfive.