Under the deal, the three companies will show live online broadcasts and video-on-demand content from the Games opening ceremonies until the close.
Sohu CEO, Charles Zhang, told China Business News, that the company has already earned back the money it spent to become the official Internet content sponsor of the games, and is now focusing Olympic spending on brand promotion.
Sohu’s total spend on the Olympics is expected to top RMB 500 million, whilst Sina and Tencent are expected to spend RMB 130 million and RMB 100 million respectively.
