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Mediapro plans to launch pay DTT sports channel

Mediapro, the Spanish multimedia communications group which also controls the laSexta national network, announced plans to launch a pay DTT sports channel in the immediate future.

The channel, which has the rights to the Champions League and the Spanish Football League from 2009 to 2013, is expected to be available for a monthly fee of between €17 and €18.

Tatxo Benet, one of Mediapro's main managers, said: "We're open to selling these rights to third parties - those operators interested in the pay-TV market such as Telefónica's DSL operator Imagenio and even Sogecable's Digital+ which so far has been the owner of these rights. But we are also preparing another option in the form of our own channel”.

The idea behind the launch is to take advantage of the large number of DTT channels already existing in Spain and to acquire one of them in order to create a pay-TV channel, although Spain's DTT law needs to be modified before this can take place.