In this role she was responsible for the management of the 12 international motorsport events, including the event strategy, activation, marketing and communications. She also worked on brand strategy and commercial marketing within the business.
Prior to her time at A1GP, Amy worked in the marketing department of L’Oreal – specialising in luxury products. She joins Synergy to work on the RBS Formula 1 sponsorship of the AT&T Williams team and will report to Managing Director Alison Moor.
Moor said: “Delivering world-class, sensory and interactive brand experiences that drive responses and create lasting relationships for our clients is fundamental to what we do so we’re delighted to be able to add someone of Amy’s calibre to the team.”
Mansell said: “Synergy enjoys an unrivalled reputation in international sponsorship, so I’m really looking forward to using my skills and experience to contribute to the company’s global experiential projects.”
