Gibson has worked for iconic sports brands such as Taylormade adidas and within sport as Commercial Director for the Solheim Cup and Sales Director of the Football League Championships. He joins Octagon from Sports Direct Plc, a UK sports retailer, where he was Head of Brands Marketing looking after brands such as Dunlop, Slazenger and Lonsdale.
Commenting on the appointment of Gibson, Nick Massey, Octagon’s CEO for Europe and the Middle East said: “I am delighted that Robin is able to join us, he brings a wealth of experience both brand and event led that will enrich the insight that we can bring to clients and help grow this sector of the sports marketing industry.”
Gibson added “Golf is an exciting sport to be working in at the moment with global developments in the game such as the Race to Dubai illustrating that there is continued investment despite challenging economic conditions across the globe; Golf seems to be bucking the financial trend and is experiencing genuine growth. Octagon’s experience in the sport means that it is ideally positioned to provide strategic and implementation services to a wide range of stakeholders who are looking to maximise their return on investment and achieve their marketing objectives.”
