The partnership with the three broadcasters commenced in 2000 and has run successfully since then. It has now been extended for the period covering 2011-2015. This covers four EHF Euro events – two editions of the men’s event and two editions of the women’s event. The agreement includes all matches and carries comprehensive broadcast obligations.
Stephan Herth, Infront’s Executive Director Summer Sport, said: “We are delighted to continue with this strong and successful relationship with our three broadcast partners in Scandinavia, a core market for handball. By working together in the long term, we can achieve the best possible options for the fans in the region and help further build the sport”.
Flemming Meier, Head of Sports, TV2 Denmark, said: “All TV channels are happy that we could work together to secure the media rights of the European Handball Championships within the period 2011-2015 and prolong our cooperation with Infront.”
Björn Taalesen, Head of Sports, TV2 Norway, added: “The European Handball Championships, with their high-intensity drama and their traditionally strong Scandinavian participation, are some of the most gripping and captivating sporting events watched by television viewers and internet users in Norway, Sweden, and Denmark.”
Hans Pekkari, Head of Sports, TV4 Sweden, commented: “The strength of our network with its many associated channels, will ensure a broad coverage of the tournaments for all handball viewers in Scandinavia.”
