Jonas Persson, CEO at IEC in Sports, said: “We set the objective to make Swedish Open the best TV-distributed tennis event in the world apart from the Grand Slams and the Master Series. Now we are outperforming also the Master Series in terms of numbers of broadcasters around the world.”
For the 2008 edition of Catella Swedish Open, live broadcasters in Germany and China have been added to the long list of broadcasters.
“These are of course two important markets where you want to gain media distribution and we are happy to have taken the tournament to these markets also.”
In Sweden, TV4 Sport is airing all matches on Centre Court Monday to Sunday. In addition, the channel offers a highlights magazine show and mobile phone coverage of the entire event. TV4’s main channel, also Sweden’s strongest commercial broadcaster, airs its morning show directly from the Centre Court.
IEC in Sports is the exclusive media distributor and host broadcaster of the event, which is managed by PR Event. Both IEC in Sports and PR Event are part of Lagardere Sports.
