Under the deal, Anheuser-Busch brands Budweiser and Bud Light will remain the exclusive malt beverage advertiser in the Cubs’ Wrigley Field stadium, with signage and naming rights for the seating bowl, bleachers, and the ‘batter’s eye suite’. The brands also retain the use of the Cubs’ logo for marketing and promotion.
Budweiser and Bud Light are also the official beer sponsors of MLB and 26 MLB teams.
The deal with WGN-TV secures Anheuser-Busch’s position as exclusive malt beverage sponsor during Cubs broadcasts until the end of the 2013 season.
