SportBusiness.com

TV3, Setanta acquire Uefa Cup rights in Ireland

Irish commercial television broadcaster TV3 and pay-television sports broadcaster Setanta Sports acquired the exclusive media rights in Ireland for the Uefa Cup in three-year deals with TEAM Marketing AG, covering the seasons 2009-10 to 2011-12.

TV3 will show the first choice match each matchweek, including the final, and a highlights programme. Setanta Sports has the exclusive rights for all other live matches, which will be exploited on its Setanta Ireland and Setanta Sports 1 channels.

Both deals also include internet and mobile rights.