The deal includes the rights to over 275 international football matches, including the World Cup, the Confederations Cup, and women’s, youth, futsal, and beach soccer FIFA events.
ESS will show all 64 matches of the tournament live, with commentary in English and Hindi, plus match preview programmes, and a daily review programme.
FIFA President Sepp Blatter was quoted by the Press Trust of India as saying the deal “ensures that images of our events including the 2010 FIFA World Cup will be seen by the widest possible audience across Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka.”
